Full Disclosure: I may be a bit biased here since I was the writer and animator on this project. While I tend to be hyper-critical of my work (is any creative person not?) I am more impressed with the strategy behind the branding video carried out by HubSpot.
They didn’t just create the video and throw it out to the whims of the internet, they had a plan. In the word’s of the Episode “Guru” of David Meerman Scott “Create exceptional content that people will want to share, and point the world to your virtual doorstep.”
So the video was posted on their blog, they built a custom landing page for the series to reside (oh yes…there will be more), started a fan page on Facebook and launched a Twitter account for Captain Inbound. Practicing what they are preaching. The video was also mentioned as a great example of how “Content Rules” on the MarketingProfs blog today by Ann Handley. Enjoy!
Recently I had the pleasure of being interviewed by Maruxa Murphy for the Video Marketing Telesummit. It was a lot of fun talking about the usage of animation for online marketing applications and having a great discussion on the topic.
There are 11 other interviews done with some outstanding video peeps representing different specialties of online video marketing. The others interviewed for this series include: Michael Koenigs of Traffic Geyser, Perry Lawrence of AskMrVideo.com, Andrew Lock creator of the podcast “Help My Business Sucks!”, Josh Anderson of Internet Business Ideas Inc, webinar expert Stephen Beck, David Frey of Marketing Best Practices, video newsletter expert Michael Yost, Will Franco of jiveSYSTEMS, Joshua Aikens of Flixify, Michelle Cox of Metacafe (who I’d also interviewed a couple years ago) and video blogging extraordinaire and all around great guy from the Boston social media scene Steve Garfield.
If you are interested in checking out the series it runs from 6/14 – 6/18 (my session happens to be on Friday 6/18 from 1-4pm EST). Register to listen to the entire series or just one session for FREE.
Here’s the description of my session for the event.
“How To Grab Your Customers By The Eyeballs And Keep Them Glued To The Screen Through Fun And Effective Animated Videos For Your Business”
Eric Guerin has over 15 years experience in the visual communications field working for marketing firms in and around Boston MA. Eric started his own company, Adelie Studios, in 1999 with the mission of providing an integrated solution to customer’s print and web design needs.
Here’s what you’ll discover in this presentation…
- Discover the 2 types of video animation that is often overlooked in video marketing today
- The easiest and most unique way to position your products in your video marketing strategy
- The #1 way you can grab your audience’s attention in the first 5 seconds of your video
- Why 53% of your current viewers are NOT watching your entire video (and how you can immediately change these stats to your favor!)
- 3 superstar tips to getting your videos viewed by your intended audience again and again
- How to create high-converting videos without your talking head in the video
- The single most powerful way to get more views to your videos
- How Google Site Maps can get your videos dominating Google searches within hours
- 3 major reasons your audience will want to pass on your animated video
- The fastest way to get your audience to see your animated videos through your email marketing campaigns
This week’s Buzzworthy Wednesday is in honor of the World Cup kicking off later this week. It’s a 3 minute film by Nike Football featuring some of the world’s greatest players (Cristiano Ronaldo, Wayne Rooney and more) to inspire football lovers and sports fans around the world. Uploaded May 17th it already has nearly 14 million views. What makes it so successful is you don’t even have to be a football fan to enjoy it.
This week’s Buzzworthy Wednesday is actually a few weeks old (uploaded May 5th) but is a fun “real world” comparison test showing just how fast Google’s Chrome browser is.
The video now has well over 2 million views and they also created a making of the Google Chrome video which itself has over a half million views.
So as promised the first step to relaunching Adelie Studios was the new logo design, thanks to all those who helped with the design process.
Now I have completely overhauled the website making it more user friendly, focused on online video animation and generally cooler in all ways. I give you the 62% more awesome…Adelie Studios Website.
It still needs work – I’ll be writing and adding an e-book about online video marketing, adding new blog posts and specific online video landing pages but for now…I rest.
Thanks to all who have been supportive during this process and if you know someone who wants to find a more entertaining way to market their business online…well you know who to call. Thank you.
The people have spoken! Many through Facebook or Twitter, some by email and a handful on the blog in the comments. Crowd sourcing the design was definitely a great idea and I got a lot of ideas and feedback that I wouldn’t have gone to on my own.
#6 was the overwhelming favorite however a number of people liked elements from #7, particularly the ink blot rather than the traditional circle for the play button because of how that ink blot related to the style relative to the animated work I do. I felt it also gave it less of a “corporate” design studio look and what I do is definitely not traditional messaging as I tend to make branding more interesting and entertaining. So there had to be a fun element to the design too. So… a la peanut butter and jelly sandwiches…I combined the two elements into one logo.
I also decided to play around with the colors a bit, I felt like the dark burgundy (or PMS #1815 to those geeky designers out there) was too strong and would function better on the website in small quantities used to stress links, thin rules and such. So after playing around for a bit I came up with the following.
I bring you the new and improved logo for Adelie Studios.
I truly appreciate all the feedback I got which made the rebranding far more fun getting other peoples perspectives, constructive criticism and input. Special thanks goes out to Mark Cahill, David Saraiva, Jenn O’Meara, Mark Shunney, Mike Langford, Lisa Middleton Griffin, Melissa Fetterhoff, Tammy Miner Stott, Ian MacLean Davis, Paul Scannell, Jeff Brouillet, Matt “Klawful” Smith and of course to Leah Guerin, my wife who put up with my incessant “What do you think of this?”, “What about these colors?”, “What does this make you think of?”, “What if I move this over here?”, “Is there any coffee left downstairs?”…you get the picture.
Thanks to all of you and be on the lookout for the website relaunch in the next couple of weeks!