This week’s Buzzworthy Wednesday is in honor of the World Cup kicking off later this week. It’s a 3 minute film by Nike Football featuring some of the world’s greatest players (Cristiano Ronaldo, Wayne Rooney and more) to inspire football lovers and sports fans around the world. Uploaded May 17th it already has nearly 14 million views. What makes it so successful is you don’t even have to be a football fan to enjoy it.
This week’s Buzzworthy Wednesday is actually a few weeks old (uploaded May 5th) but is a fun “real world” comparison test showing just how fast Google’s Chrome browser is.
The video now has well over 2 million views and they also created a making of the Google Chrome video which itself has over a half million views.
In honor of everyone returning back to school there were a number of laptop videos released in the past couple of weeks. Nokia released a video for a brand new breed of portable devices, called the Booklet 3G. What does it take to make a netbook sexy? While it’s a pretty straight forward product demo – it’s done elegantly, with a great soundtrack, branded color scheme throughout and takes advantage of YouTube’s HD which really shows it’s stuff in this video when you watch it in full screen mode. All that combined makes it this week’s Buzzworthy Wednesday selection.
As a mobile market industry leader, Nokia has been expected by the mobile market to release a product in the world of netbooks. With the fierce competition in the mobile market raging on, Nokia chose to widen their product range with the Nokia Booklet 3G and step into the netbook arena with authority.
The video was picked up worldwide immediately after it’s release on August 24th by some influential blogs which already has resulted in over 660,000 views and over 20 duplicate videos.
Sorry this wasn’t posted earlier…minor problem with my WordPress install delayed me.
Typically I select a video from YouTube or some other video sharing site to profile here, but this is a site that is taking video and thinking outside the box…literally.
Quiksilver, which specializes in surf, snow and skateboarding clothing and gear put together a website focused on their skateboarding side which utilizes the skateboarding talents of Tony Hawk, Alex Olson, Danny Garcia, Reese Forbes and Kyle Leeper set to The Heartaches music. It comes up looking like a standard website with navigation but quickly degenerates from there – utilizing the entire browser frame as their skate park. I have no coordination and it even made me want to skateboard. All ending with easy ways for you to share it on your favorite social media site. So check it out by clicking the screenshot below.
On a rant here but isn’t it amazing that Tony Hawk is 41 and is still seen as the epitome of cool going on 20+ years as a skateboarding phenom? I’m just saying – that’s pretty awesome.
This week’s video comes from Johnnie Walker who released this brilliant six-minute video shot in a single continuous take and stars Robert Carlyle as the narrator taking us on the journey through the progression of Johnnie Walker whiskey from the shopkeeper experimenting with blending malts to the powerhouse it is today. It is well written and sequenced with entertaining narration perfectly matched to well-timed visual cues. Believe me…doing this in a single continuous take is not as easy as they make it look.
Interestingly enough, its not posted on YouTube by Johnnie Walker but by some random YouTube user in Brazil. I actually heard about it from the Creative Culture Weekly Top 5 podcast. This isn’t exactly a large audience podcast but still a mention on it would build buzz. In the US where’s the first place you’d go when searching for a video? Wouldn’t you want to at least have a branded YouTube channel with the video properly tagged including a description and links to your website or landing page? I know I would. At any rate, it’s had a few thousand views but is definitely worth the watch.
So this week was a little light in terms of newly released online marketing videos that I would consider buzzworthy. However my pick this week is for Nike SB to celebrate the release of professional skateboarder Paul Rodriguez’s (aka P Rod) third shoe (the skateboarding son of the famous comedian). Set to the grooving tempo of the Ice Cube song “Today Was a Good Day”, the Nike video kind of parallels the original Ice Cube music video storyline just through the eyes of a skateboarder with one slight humorous difference at the end. It’s had over 370,000 views since being uploaded about 3 weeks ago.
Nothing earth shattering here. No crazy production. No trick camera skills. No dancing babies or flash mobs. While there are some very cool skateboarding tricks, I’m not a particularly big fan of skateboarding. So why did this video appeal to me? I probably just like it because the skateboarding tricks ARE cool, the tempo of them follow the music well and it’s set to one of my all time favorite rap songs. There I said it. Sometimes it’s all about the music and how it moves you or grabs you.
This is the first time I’ve featured an “amateur” produced video on Buzzworthy Wednesday. I use the term “amateur” loosely…but its for a good reason. The video I selected this week is an amazing and beautiful single shot video of the Okinawa Churaumi Aquarium in Japan. The “Kuroshio Sea” (as this aquarium is called) is the second largest in the world as evidenced by the huge whale sharks, manta rays and large schools of fish swimming.
The song featured, which really sets the tone for this video, is “Please don’t go” by Barcelona. Barcelona credits their song placement in this video with boosting their album and song sales on iTunes and concert attendance. The video is really awe inspiring which is why its recieved well over 1 million views in just a couple weeks.
I mentioned using the term “amateur” loosely because the producer wasn’t specifically paid by the aquarium to make this piece – however Jon Rawlinson the creator is a gifted professional cinematographer and filmmaker in his own right. Perfect song selection matched with the vast open “zen-like” beauty of the aquarium…could the marketing team at the Okinawa Churaumi Aquarium created a better online marketing video? I doubt it. Enjoy.
So this is an interesting one. It was put out by LaPoste a traditional French mailing company and its had over 480,000 views since it’s upload three weeks ago.
Here’s a case of a poorly crafted viral campaign. The video is definitely geared to a youthful audience showing a Macbook transforming into a jet. Timely considering the release of the most recent Transformers movie.
However, when you go to the landing page they created (bear with me…my French is a little spotty), it’s for their new online service where you can fill out a form and send a registered letter and then have a record kept of the contents of the letter electronically on their site for three years. When you get to the landing page there isn’t even a line of text or link to the video to function as a visual reminder for why you went to the site. No engagement.
This isn’t a service geared to the 20 or 30 something, this is a service geared to the less computer literate crowd most likely from an older demographic who may not know that there are other digital mailing services available. This video has no target for that age group in any way, it’s being viewed by mostly teenage boys and Mac geeks. Don’t believe me? Take a gander at the comments.
So many missed opportunities.
While the video is very entertaining and would be fantastic as a Macbook or Transformers viral video, I feel like LaPoste missed the mark with their audience and their objective for creating the video. Still worth watching though.
So this week’s Buzzworthy Wednesday Video is actually a web site design. But it’s a video on YouTube. No kidding. This interesting approach to web design was for a creative agency, who chose to build their entire website within YouTube. They utilized YouTube’s annotations and video tagging to create the entire “website”. The buzz from this “website” has led to more than 370,000 views in a little less than a month.
It’s an interesting concept in terms of online media buzz as it was featured on Creative Culture’s Creativity Top 5 among other blog and online references. I just wonder from a website traffic analytics and general online marketing perspective how much important information are they missing in exchange for this clever approach? All the same, it’s definitely worth checking out.
Air New Zealand apparently has absolutely nothing to hide. To illustrate this point the flight crew stripped for the above commercial donning only body paint, don’t worry…it’s office safe viewing. More than 90 Air New Zealand staff members are featured in the campaign, with eight donning only body paint. In a little over 2 weeks the video has over 1.7 million views on YouTube alone.
Here’s the making of video with quotes and quips from the actual employees who were part of the body painting video shoot (also clean).
