Tag Archives: Press Release PR

7 Things You Might Wish You Didn’t Know About Me

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Okay so Mike Langford (aka @MikeLangford) hates me as and selected me as a Twitter friend to take part in this 7 things list with his post. This little ditty has been going around though as Lyell Petersen (aka @93Octane) sent it to him and you can follow the train back from there…

If I deemed you worthy enough to pass this glorious honor on to you, and put its continued existence in your very hands (you! have! the! power!), please follow these care and feeding guidelines:

  • Link to your original tagger(s) and list these rules in your post.
  • Share seven facts about yourself in the post.
  • Tag seven people at the end of your post by leaving their names and the links to their blogs.
  • Let them know they’ve been tagged

All right here we go…

  1. I split my head open jumping over hurdles – but not the way you may think. We had to do plyometric bounding drills over hurdles set closely together my freshman year of college (few people even know that I ran track in college). Well I clipped my heel on a hurdle and fell. So the first thing you do when you fall is jump back up and hope nobody saw you, right? Well what I didn’t realize is that when I fell on the hurdle it had sprung up and was spinning in the air…and I stoop up into it leaving a gash over my left eye near my temple. It took 7 internal stiches and 9 external stiches to close it up. Now I just have a barely noticeable scar line over my eyebrow.
  2. I was a history minor in college – when I started college I didn’t have a firm knowledge of what I wanted to do, but who really does? That’s the type A number crunching part of my personality. So I took a bunch of history classes as well as my art & design classes. Come senior year I learned I only needed to take a history survey class so I figured why not?
  3. I don’t like football – I know sacrilege to some. I actually played football in high school for a couple of years…just didn’t have the passion for it. I can sit & watch parts of a game, just not in a group with a bunch of people yelling at the TV. Also after watching Tim Krumrie’s leg get sickeningly crumpled over and over again during the Super Bowl XXIII in slow motion I stopped watching. The only sports I follow religiously now are baseball & cycling.
  4. eric_guerinI once had a giant dyed blond Mohawk haircut – That’s right. I also had my head shaved and my hair long & dyed black as well. What can I tell you…I was in art school! While no photos exist of the Mohawk here’s a funny one of me with my head shaved.
  5. Once I was stalked by a Nile Crocodile – I was doing a graphics installation at the New England Aquarium after they were closed on an African lake exhibit. While installing some information card turrets in front of the Nile Crocodile exhibit I noticed that the 16′ Nile Crocodile slipped into the water in his tank and was gliding toward me. When I turned to look at the crocodile…it stopped completely still. So then I turned back to my work and noticed out of the corner of my eye that the crocodile was gliding towards me again! Not trusting the 3″ thick Lexan to keep the crocodile away from me I sped through the rest of my installations and got the heck out of there.
  6. I developed photos for Ben Affleck before he was BEN AFFLECK – well he was still Ben Affleck and had been in a couple decent movies already but it was before Good Will Hunting was released. He used to go into a little boutique photo store I used to work at on Newbury Street and get his film developed. I also helped him find where to buy a Hasselblad Medium Format Camera and he invited us all to go to the Boston Premiere of Good Will Hunting which I unfortunately turned down.
  7. This is the first time I have ever returned a chain mail of any form – I normally get a bunch of these emails and prior to email actual snail mail letters which promise good luck or a horrible curse and they usually all get deleted. I thought this one sounded fun and Mike is a good egg so I decided to do this one for fun.

I hope you enjoyed this little bit of useless knowledge about me & my life and now the poor souls I am passing the baton to with their Twitter handles:

Nick Inglis (@nickinglis)
Ken George (@KenGeorge)
Josh Garner (@SEOFactor)
Adam Cohen (@adamcohen)
Tom Gastall (@tomgastall)
Danny Brown (@PressReleasePR)
Wahyd Vannoni (@manifest_mag)

Leave a comment below with the link to your 7 things post once you’ve written one.

 

 

5 Questions Interview: Danny Brown at Press Release PR

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A couple of months ago, I responded to a request on Twitter from Danny Brown asking if anyone would be interested in being interviewed for a discussion on social media. I replied with my answers and became one of the first in a series of posts he did as part of his “Discussing Social Media” blog article series. Knowing what my answers were for why I used social media, I was very interested to hear what Danny’s perspective was on a lot of the same issues, however I changed some of the questions a bit to focus more on PR and how that is changing.

Danny Brown is the owner of Press Release PR, a boutique agency specializing in search engine optimized press releases and social media PR. He is a blog partner of the iEntry and WebProNews business network and a contributor to the Dad-o-Matic project.

Eric Guerin: Why is it important to have a search engine optimized press releases in this Web 2.0 world?

Danny Brown: There are many reasons why a search engine optimized press release still offers value even with social media and Web 2.0 taking such prominence. The key advantage is your prominence in search engines. If a press release is optimized properly then your keywords will see you appear near the top of the major search engines for relevant searches.

This makes it easier for your target audience to find you, as well as bloggers who’re interested in your product. So there’s a definite synergy between SEO press releases and Web 2.0 / social media. And of course there are the backlinks to your site.

EG: How does traditional channel public relations differ from Social Media PR?

DB: Traditional PR will see you approach your promotional campaign from the viewpoint of getting your news on TV, radio or print. You send your news out to your media contacts and relevant outlets and hopefully it’ll be picked up. Social media PR still uses these tools, but it also uses much more. Imagine a Twitter conversation where you can have your client answering questions in an impromptu Twitter meeting, using hashtags to separate from the normal conversation. Or you get to the front page of Digg and all of a sudden your news is viral.

Then you have the social media news release benefits, where you can show videos and a visual tour of you, your company or product. This is far more stimulating and interactive than a traditional PR campaign.
THAT’S the beauty of social media – your client can truly interact from the off, as opposed to hoping for interaction with traditional media outlets. It’s also incredibly cost-effective for the client, compared to often prohibitive traditional PR campaigns.

EG: What social media tools or applications do you use?

DB: There are a few I use for different reasons on a personal level. These are the usual suspects – Twitter, Digg, Stumbleupon, Technorati, etc.

However, from a PR side, there are some excellent applications that aren’t being utilized anywhere near enough. For example, I’ve been a big fan of BackType from Day 1 – the ability to view comments on blogs that are discussing your business or brand is invaluable, and offers a great way to offer instant reaction. I’ve already mentioned how Twitter can be used for PR – but its applications are where it’s really at.

For instance, I use Tweetcloud to offer clients a visual overview of why Twitter is invaluable at connecting with their audience. It shows how popular a brand or term is, as well as offering a business an idea of what their competitors are discussing, and with whom. This kind of information is invaluable when extolling the benefits of social media. I also recommend any client to use Google Alerts and Serph to monitor their company’s reputation online.

EG:f you only had access to one social media tool which would you choose and why?

DB: If it was just one, I’d seriously have to say Twitter. This is without a doubt the future of business networking and micro-blogging, as well as brand promotion, and I can’t believe how many businesses haven’t realized this yet.

EG: What is the one thing you know about social media that many people don’t know or don’t understand?

I’d probably say the understanding that social media is a two-way thing. Most companies that enter social media do so for the wrong reasons – they’re either looking for the quick result, or the all-important Return on Investment (ROI). Social media doesn’t work this way – one thing I always make sure my clients are aware of.

It’s all about building the relationships with the people that can make a difference for you – customers, contemporaries, even competitors in some instances. Interact with your audience, build up that mutual trust and respect. Know that you’re in it for the long haul and that you can’t use social media just to broadcast messages about you and you alone.

Gaining that understanding will enable you to place more emphasis on building long-term relationships that will offer sustained results, as opposed to the quick buck ones that never last. You’ll also be in a far stronger position to build brand loyalty than any of your competitors that aren’t using social media – and that’s a powerful enough reason on its own for using it.

EG: Thanks Danny!

Discussing Social Media with…Eric Guerin

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I had the pleasant opportunity to be interviewed for a blog post by Danny Brown, the owner of Press Release PR, providing search engine optimized press releases and SEO-friendly content for the Web 2.0 world, and a vocal advocate of social media PR. Below is a snippet from his blog post with a link to the full interview on his blog. Enjoy!

Discussing Social Media with…Eric Guerin

A little while back, I sent out a request via Twitter asking if anyone would be interested in being interviewed for a discussion on social media. With the medium meaning so many different things to so many people, as well as how it can be used, I was interested to hear the views of the people I connect with.

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