The biggest viral video winner by far last week was Susan Boyle from Britain’s Got Talent with over 39 million views in a week but as far as marketing videos the crown had to go to Burger King.

The King likes square butts — and online viewers responded. The ad tweaks the song “Baby Got Back” by Sir Mix-A-Lot to promote Burger King’s SpongeBob SquarePants kids meals. The song is definitely an odd mix to sell kids meals with but obviously given their past history…Burger King isn’t afraid of a little controversy and given the big response it’s had online to date. It’s had over half a million views since being uploaded two weeks ago according to data from video-measurement firm Visible Measures.