Tag Archives: views

Buzzworthy Wednesday: Nokia Booklet 3G first video

by

In honor of everyone returning back to school there were a number of laptop videos released in the past couple of weeks. Nokia released a video for a brand new breed of portable devices, called the Booklet 3G. What does it take to make a netbook sexy? While it’s a pretty straight forward product demo – it’s done elegantly, with a great soundtrack, branded color scheme throughout and takes advantage of YouTube’s HD which really shows it’s stuff in this video when you watch it in full screen mode. All that combined makes it this week’s Buzzworthy Wednesday selection.

As a mobile market industry leader, Nokia has been expected by the mobile market to release a product in the world of netbooks. With the fierce competition in the mobile market raging on, Nokia chose to widen their product range with the Nokia Booklet 3G and step into the netbook arena with authority.

The video was picked up worldwide immediately after it’s release on August 24th by some influential blogs which already has resulted in over 660,000 views and over 20 duplicate videos.

Buzzworthy Wednesday Video: LaPoste’s Transformer Macbook

by

 

So this is an interesting one. It was put out by LaPoste a traditional French mailing company and its had over 480,000 views since it’s upload three weeks ago.

Here’s a case of a poorly crafted viral campaign. The video is definitely geared to a youthful audience showing a Macbook transforming into a jet. Timely considering the release of the most recent Transformers movie.

However, when you go to the landing page they created (bear with me…my French is a little spotty), it’s for their new online service where you can fill out a form and send a registered letter and then have a record kept of the contents of the letter electronically on their site for three years. When you get to the landing page there isn’t even a line of text or link to the video to function as a visual reminder for why you went to the site. No engagement.

This isn’t a service geared to the 20 or 30 something, this is a service geared to the less computer literate crowd most likely from an older demographic who may not know that there are other digital mailing services available. This video has no target for that age group in any way, it’s being viewed by mostly teenage boys and Mac geeks. Don’t believe me? Take a gander at the comments.

So many missed opportunities.

While the video is very entertaining and would be fantastic as a Macbook or Transformers viral video, I feel like LaPoste missed the mark with their audience and their objective for creating the video. Still worth watching though.

 

 

 

Buzzworthy Wednesday Video: Air New Zealand staff have nothing to hide

by

 

Air New Zealand apparently has absolutely nothing to hide. To illustrate this point the flight crew stripped for the above commercial donning only body paint, don’t worry…it’s office safe viewing. More than 90 Air New Zealand staff members are featured in the campaign, with eight donning only body paint. In a little over 2 weeks the video has over 1.7 million views on YouTube alone.

Here’s the making of video with quotes and quips from the actual employees who were part of the body painting video shoot (also clean).

 

 

 

Online Video Driving Automotive Recovery

by

constant-contact-zak-barronIn a great article recently published on the Online Video Insider by Eric Franchi, some great statistics and insight were shared which are particularly timely given Chrysler’s and General Motors’ recent bankruptcy announcements. Perhaps as they pick which road to take the companies future on they should reassess their level of participation in social media and particularly online video.

Here were a few of the highlights from that post for the automakers to keep in mind and my thoughts on these suggestions:


“83% of new vehicle buyers visit video focused Web sites prior to purchasing a car. This means 31% viewed videos on brand, product or company sites; 24% on auto-specific Web sites, 11% on YouTube; 7%, Yahoo Video; 7%, news sites; 6%, MSN Video; 4%, MySpace; 3%, Facebook; 3%, AOL Video; and 3%, other.”

These numbers from a recent Google sponsored study highlight a few really important factors that automakers need to keep in mind regarding online video and how viewers are searching and researching online. I’d be willing to bet that in a short amount of time YouTube, Yahoo Video, Facebook, etc. will garner a much larger piece of the viewership.


“Don’t skimp on production. A full one-third of auto shoppers watch the video content on the product site.”

So once you have the viewer engaged with a demo of the vehicle, why not lead them to other videos of the same vehicle they are looking at instead of (or maybe in addition to) pages of text information? Maybe it’s crash tests…shown from different angles? Maybe keeping something fragile like an egg inside safe during the crash? You can get really creative here but the object is to keep the viewer engaged and on your site.

Think about Blendtec and how they engaged their viewers by showing them real simple demonstrations of how their blender worked by blending ridiculously common things. Many of those interested viewers became brand loyalists for them.


“Investigate the broader video opportunity. Brand and auto-specific sites only make up slightly more than half of the automotive shopper’s online experience. Creating a presence on YouTube and other video destinations will help round out the plan.”

Why stop there? While video sharing sites like YouTube are a place that I think the automakers MUST have a presence, what about Facebook, LinkedIn or smaller automobile enthusiast user groups? The automakers could use these brand enthusiasts and interested buyers for research and development. They could find out what features and options people are REALLY looking for in a car. Let the group members participate in the design of new cars, show them videos of new concepts as they are created based on the group’s input and get feedback from the group. Imagine that kind of empowerment could turn them from potential buyers into the automakers brand evangelists.

David Meerman Scott wrote an outstanding post on marketing ideas for the automakers reinvention outlining 5 simple things GM could do to accelerate their hopeful rebound. I hope GM and Chrysler read his post because it had some great ideas. Automakers will be under a watchful eye with their marketing budget, so doesn’t using a tiny portion of their bloated television advertising budget to put a creative online video and social media plan together just make sense? Obviously I think so…what are your thoughts?

Buzzworthy Wednesday Video: Sun Chips "One More Piece"

by

 

This is episode 8 of a great little animated series on the YouTube channel awomansworld. The series, channel and accompanying website called Only in a Woman’s World are all part of a marketing campaign being done by the FritoLay to promote their “healthier” snacking options such as Baked Lays and 100 calorie snacks, although you’d never know it. The short animations are just little humorous bits that all end with a “brought to you by…” and a teaser call-to-action to visit the Only in a Woman’s World website.

This episode was released a few days ago and already has over 12,000 views. Their YouTube channel is ranked 8th overall for subscribers and is the 8th most viewed channel this month.

 

 

 

Buzzworthy Wednesday Video: Cut Movie – Keira Knightley

by

 

This week’s Buzzworthy Wednesday Video was uploaded by Womensaid to YouTube a little over a week ago and has over half a million views between the original upload and the version uploaded by WhoaTV.

Women’s Aid is a national domestic violence charity that is working to end violence against women and children, and support domestic and sexual violence services across the UK. They released this shocking new short film, directed by Atonement and Pride & Prejudice director Joe Wright and starring Keira Knightley.

 

 

 

How Much of a Typical Video Online Is Actually Watched?

by

One of the frustrating things about online video view counting is YouTube and most other video sites count a “view” regardless of how much of a video is actually watched. So that got the research staff at TubeMogul thinking…how much are people actually watching before they click away?

The results from their study are pretty amazing: most online video viewers watch mere seconds, rather than minutes, of a video. All going back to the point I try to stress with every one of my clients that brevity is key. Click the image to see an enlarged graph of TubeMogul’s study findings.

For the full report from TubeMogul Industry Analysis, continue reading here. Here are some of the highlighted statistics that I found truly interesting:

Most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.

I found this one surprising but not a complete shock. Most of our online marketing videos fall under 1½ minutes. The fact that over half of all viewers they sampled drop off after the first minute is interesting. How many were because the videos were incorrectly described or tagged and how many were just “casual browsers” checking out videos randomly. Properly titling, describing and tagging your video is one of the most important steps to getting found by the right people who are more likely part of that 46.44%. If they were looking for your content, they are far more likely to watch it to completion…as long as you keep it short.

A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average.Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video’s initial viewers are not likely seeing the ad.

Alright I’m going to go off on a little tangent here – I am not a fan of pre-roll or post-roll ads on video content. Personally I just think it is too much of an interruption to the viewer who clicked on a particular video to watch…NOT the advertisement tacked onto the video. I wonder how many viewers are clicking away because they are annoyed by the interruption of overlay ads on the video they are trying to watch? Especially if it is interfering with the content. Social networking on video sharing sites is all about inbound marketing or letting the community find the resources they are looking for by properly tagging videos with the keywords they will be searching for. Overlay ads to me are more of the old school of outbound marketing like television commercials, print ads, etc. a shotgun approach to hit as many people as possible with their sales pitch without regard as to whether it is hitting their target market or not. Sorry…my diatribe is over now. Anyway if you are going to engage on overlay advertising, this is a staggering reason why you shouldn’t even consider post-roll overlay advertising.

TubeMogul has once again impressed me with their industry leading research and produced some impressive results from their study. What about your own viewing habits? How long do you typically watch a video? How do you feel about overlay ads?